KUALA LUMPUR, Nov 12 - Maxis Bhd announced a partnership with Measat Broadcast Network Systems Sdn Bhd, a subsidiary of Astro All Asia Network plc, for the creation and delivery of rich mobile TV content.
The content will include custom-made video productions, as well as Astro’s TV channels, to be delivered through Maxis’ content distribution channels.
The shift in consumer behaviour towards data usage is creating real demand for richer mobile content, said Maxis’ chief operating officer Jean-Pascal van Overbeke, introducing Malaysia’s first made-for-mobile entertainment series, Dimensions.
DimensionS is an 11-episode science-fiction saga with each episode lasting five minutes.
He said the ability to stream rich episode-based entertainment like a TV mini-series, directly to mobile phones will give Maxis’ customers more value in mobile entertainment. — Bernama
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